E-catalog Social Responsibility News Video Contact

Food Product Traceability

The introduction and application of QR code contribute to the management of food safety information. By integrating the QR code system into food safety management, consumers are able to gain access, through mobile devices, to the food traceability system provided by beverage manufacturers online to retrieve beverage production information not available to them before now. Major beverage manufacturers can register on this system information such as source of raw materials, inspection records, production sites, and production time. In doing so, brand quality can be strengthened, giving consumers confidence and assurance in purchasing and consuming products.

Manufacturer registers product traceability

Production in plants

Product QR code

Consumer scans QR code

Product traceability information in hand

Anti-counterfeiting

Using IoT’s anti-counterfeiting function to verify product authenticity.

First scanning

Repeated scanning

Anti-counterfeiting scanning record

Anti-channel conflict

The system records the location where the product is scanned and delivers anti-channel conflict warning to the manufacturers in the event of occurrence. When items shipped to Location A are scanned excessively at Location B, the system sends a channel conflict warning to safeguard the operating mechanism of the manufacturer and the distributer.

Production Control

The virtual and physical integration of software and hardware in future production plants allow real-time collection, filtering, retrieval, and storage of production data. Also, the existing ERP can also be integrated in for subsequent sales management such as orders and inventories management. By collecting and analyzing production data from remote production facilities as well as generating accurate forecasts, we are able to increase added-value of equipment, expand the application services market, and realize highly efficient, real-time service.

Product Management

Product management using the IoT system assigns an exclusive QR code to each product, realizing “one product one code” management. This is similar to personal identification and enables effective product management. Personal identification is an important aspect of citizen administration. Similarly, beverage identification exclusive to every bottle is the best management strategy to guarantee food safety.

Integration with E-commerce and Third-party Payment

Virtual distribution channels of different industries are flourishing, such as Taiwan’s PCHOME, Yahoo Kimo, and China’s JD and Taobao. Integration of product QR code with online E-commerce platform allows consumers to scan physical items and place orders online. Third-party payment can also be incorporated to secure trade between both parties.

  • Online order
  • Manage order
  • Online Payment
  • Shipment tracking
  • Customer service feedback
  • Online support
  • Marketing strategy
  • Future trend predictions
  • Region and time domain analysis
  • Consumer group analysis

Promotions

Promotions and rewards are frequent in the competitive beverage market. By using THC’s IoT system and QR code’s implicit information design, marketing personnel can freely present a variety of new promotional strategies such as reward points, membership system, and third-party payment rewards to enrich consumer experience and boost product sales.

After the consumer has scanned the product, he or she may select Promotional Draw to enter the draw and enter telephone number to receive prize notification.

Advertisement and Publicity

In the past, beverage manufacturers have primarily used television, print advertisement, and internet as means of advertisement and publicity. In the future, consumers can view advertising collateral with a scan of the bottle cap. They can also experience more entertainment value for the product in games, entertainments and music.

Link to official site

Link to product introduction

Promo videos

Press release

Surveys

A surveys can be conducted on the IoT platform, allowing consumers to directly interact with manufacturers and eliminate distrust between the two parties to rebuild confidence.

Big Data Analysis

Future system can perform data analysis on information scanned into the system by consumers to enable precision marketing. Basic information acquired in production management can be organized and analyzed for market trends as well as demographic information such as age and profession. Processed information can also be used to trigger alerts for deviation, production expiration, and overstock analysis to drastically improve production efficiency.

Contact us
Director:Mr. Xu TEL:886-4-2359-0088 Ext.1510 Email:vick@mail.honchuan.com.tw